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Brand Protection AuditsWhat is Brand Protection Audit?In today’s world it has become very difficult for companies to protect their Brands. A Brand audit help in determining the strengths and weaknesses of an existing brand, or to cover all measures when establishing a new brand, a brand audit proves to be of great value. Dealer network is the most important factor in establishing the brand. When your dealers are fully committed they build the brand as well as drive the business forward. Therefore, it’s critical for you to ensure that your dealers properly maintain and respect the brand. However, due to discrepancies, large expensive communication campaigns for building a brand image can fail. Brand audits help you there to build Brand cost effectively. Benefits of Brand Protection AuditsThere are various benefits for Brand Protection Audits like:
How do we perform Brand Protection Audits?We measure different Brand Metrics to measure the effectiveness of Brands, Image and Impact. Together, they comprise the elements by which brand equity can be measured. We measure the following metrics as part of Brand Protection Audits:
During the Brand Protection Audits, dealership’s compliance is tested with respect to the existing code of conduct of the sales processes set by you. Our audits uncover any problem areas in your network with the regard of dealers’ conformity to your company’s standards of quality and service, so that you can take the necessary steps to preserve one of your most valuable assets – your brand. To maximize the effect of Brand Protection Audits, Mystery Shopper Audits are provided complementary in which professional auditors plays the role of a customer to reveal the gaps, issues related to Customer Satisfaction. Using an agreed set of criteria, our auditors visit dealer, in the guise of a customer and then report on the service elements that a normal customer would notice. To know more about Mystery Shopper Audits visit here. We also provide Brand Protection Audits at competitor’s dealerships, so that you can have useful information about their dealers’ attitudes, strengths and weaknesses and can implement better options to enhance your brand image. Contact usPlease feel free to contact us. We are looking forward to hearing from you! Rajendra Khare Please note: Email communication would be preferred mode of communication.
Disclaimer: Consulting and other specialized assessments services are provided through a separate legal entity in order to have full compliance to the broader principles of conflict of interest & specifically in compliance to ISO 17021 and SEI Conflict of Interest Policy.
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